The camera marketplace is getting real crowded these days. Arri just introduced three new digital cinematography cameras at IBC 2009. Dubbed ALEXA by the company (and BLUE by some other industry insiders — as opposed to RED, I suppose) these bad boys are the successors to the late model D-21′s that have been out for a few years.
ALEXA comes in three flavors: A-EV, A-EV Plus, and A-OV-Plus. Think of that arrangement as options for a car. A-EV is the base model, while A-OV-Plus is the tricked out version of the ALEXA.
New upgrades include a totally new 3.5k, 35mm sized CMOS sensor that allows the use of PL mount lenses, and allows frame rates of 1 to 60 frames a second. Also new for 2010, “HD On-board recording”, ARRIRAW on-board recording ( for the A-EV-Plus, and A-OV-Plus), a F- LCOS 16:9 electronic viewfinder, or for you film purists, an Optical viewfinder (exclusively for the A-OV-Plus — they really need to give these camera better names), and an integrated wireless remote control, perfect for those jib/car mount jobs.
Output is designed for HD and 2k resolutions — Arri believing that 4k resolutions are better left to film for the time being.
Also…there’s a place for your shoulder to go when you shoot hand-held. Thank you, ARRI. Down with flat-bottom cameras!
Anyways, Film and Digital Times has got a nice article on these new cameras.
Click Here to go to Film and Digital Times’ article.
Click Here to go to download Arri’s ALEXA PDF.
Click Here to go




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